Anna Farberov – GM – PepsiCo Labs – Efficient Technology Innovation In The Global CPG Segment

Anna Farberov is General Manager at PepsiCo Labs (, where she focuses on investments and partnerships in the areas of Tech Venturing, Value Chain, Data & Analytics, Machine Learning / Artificial Intelligence (ML/AI) and Sustainability, and via their investments in the start-up community, works with entrepreneurs to co-develop products and services for PepsiCo, Inc. the American multinational food, snack, and beverage corporation. Prior to PepsiCo Labs, Anna spent 7 years at P&G in finance and business development roles, as well as 2 years as Head of Strategy and Planning at Discount Investment Corp Ltd., Israel’s leading holding company operating in the fields of Real Estate, Telecommunications, Technology, Agriculture, and Asset Management. As the leader of PepsiCo Labs engagements with cutting-edge technology and investments in startups globally, Anna is at the forefront of PepsiCo’s planning for the future. Given her extensive experience in finance, business strategy, innovation, and Consumer Packaged Goods, she brings invaluable perspective and insights to the startups in PepsiCo Labs. Fluent in three languages, and an avid relationship builder, Anna partners with PepsiCo’s senior leaders to create value for both PepsiCo and startups. Anna has a Bachelor of Arts (B.A.) in Philosophy, Politics, and Economics from The Hebrew University of Jerusalem, and a Master of Business Administration (MBA), with a focus in Finance from Reichman University (IDC Herzliya).